Joe Milroy
Publisher
+1 215-439-1708
jmilroy@accessintel.com
Joe Milroy
Publisher
+1 215-439-1708
jmilroy@accessintel.com
In 2021, Via Satellite is celebrating 35 years of delivering the highest quality content to key commercial markets and influencers. Via Satellite has consistently been the publication of choice in the satellite community, and we’re delighted to partner with you as you engage with this community.
What truly sets Via Satellite apart is the depth in which we talk to and reach commercial markets and C-Suite involved in the purchase, implementation and the use of satellite technology. We reach a multitude of verticals such as military/government, telecommunications, media/broadcast, maritime, aeronautical, etc. through several platforms, creating a comprehensive approach to staying in front of these professionals.
It is this success that enables us to bring you groundbreaking events such as CyberSatGov, and our hallmark event, the SATELLITE Conference and Exhibition, as well as “out of the box” content through our podcast On Orbit and newly launched video series, Thursday Morning Conversation. We stand apart from others and we look forward to your continued support in 2021.
Mark Holmes Editorial Director of Via Satellite
In 2021, Via Satellite is celebrating 35 years of delivering the highest quality content to key commercial markets and influencers. Via Satellite has consistently been the publication of choice in the satellite community, and we’re delighted to partner with you as you engage with this community.
What truly sets Via Satellite apart is the depth in which we talk to and reach commercial markets and C-Suite involved in the purchase, implementation and the use of satellite technology. We reach a multitude of verticals such as military/government, telecommunications, media/broadcast, maritime, aeronautical, etc. through several platforms, creating a comprehensive approach to staying in front of these professionals.
It is this success that enables us to bring you groundbreaking events such as CyberSatGov, and our hallmark event, the SATELLITE Conference and Exhibition, as well as “out of the box” content through our podcast On Orbit and newly launched video series, Thursday Morning Conversation. We stand apart from others and we look forward to your continued support in 2021.
Mark Holmes Editorial Director of Via Satellite
Key influencers in the satellite, space, government, telecom and enterprise markets look to Via Satellite for in-depth news and analysis, business insights and market intelligence. This is your #1 source to join the community and engage buyers.
Via Satellite Reaches Diverse Markets
Primary Business
Job Responsibility
Military & Government
- Military
- Local or State Government
- Space Agency
- Defense Agency
- Intelligence Agency
- Other Government Department/Agency
- Police, Fire, Emergency First Responder
- Defense Contractor/Sub-contractor
Satellite & Space
- Ground Systems/Manufacturer
- Satellite Launcher
- Satellite Operator/Carrier
- Satellite Equipment Manufacturer
- Satellite Equipment Distributor/Dealer
- Satellite Imagery & Sensing
- Systems Integrator
Media & Entertainment
- Telecommunication Carrier
- OTT/Streaming Services
- Media Broadcast Provider
- Device Manufacturer
- Infrastructure/Tower Company
Business Information & Technology
- Association/Non-Profit
- Blockchain
- Brokers
- Cloud Services
- Communication Services Provider
- Consultant
- Cybersecurity Solution Provider
- Satellite Insurance
- Investors
- Legal Services
- Research
- Software Solution Provider
- University/Schools
Commercial Market
- Energy: Oil & Gas, Electric, Solar, Wind, Utilities
- Engineering Company
- Engineering/Procurement/
Construction - Entertainment/Sports/Recreation
- Financial Institution
- Healthcare
- Hotel & Retail
- Insurance
- Maritime
- Air Transportation
- Ground Transportation
- Agriculture
A Look at Engagement Across Platforms
175,994
Monthly Page Views
67,497
Unique Visitors Per Month
54,464
Daily News Feed Subscribers
23,944
Event and Webinar Attendees
91,657
Monthly Issue Subscribers
41%
International Web Site Visitors
540,391
New Web Site Visitors In 2020
18,658
Social Media Followers
Opportunities to Engage
From webinars to print and digital advertising to video interviews, the Via Satellite team can put together a package that will target your audience and help grow your business.
Technology Webcast Series
Limited inventory available!
Utilize Via Satellite’s brand by determining a content topic that’s important to your company, select your speakers to be on the webinar, and let us do the rest! Not only will you be showcased as a thought-leader to the entire community, but you’ll also receive the leads from the webinar!
One-hour Sponsored Webinar: $15,000
- Via Satellite Editor as a moderator
- Inclusion in comprehensive marketing campaign for the Technology Webcast Series
- One custom question on the registration form
- Q&A included during the webinar
- Opportunity to include polling and marketing collateral during the webinar
- Up to 400 leads
- Additional leads can be purchased for $50 per lead
30-minute Sponsored Webinar: $8,000
- Via Satellite Editor as a moderator
- Inclusion in comprehensive marketing campaign for the Technology Webcast Series
- Q&A included during the webinar
- Opportunity to include marketing collateral during the webinar
- Up to 250 leads
- Additional leads can be purchased for $50 per lead
Technology Webcast Report: $8,000
Expand the reach and shelf-life of your webinar with this co-branded post event report which also serves as excellent marketing collateral.
- 3-5 page PDF we create using the content from the webinar
- Added editorial commentary offering third party credibility
- Inclusion of Images/charts/diagrams
- PDF report will be included in our Technology Webcast Series marketing campaign
Product Spotlight
Lead comes with full contact information
Via Satellite product spotlight e-letter is solely dedicated to your product announcements. Delivered to more than 60,000 global Via Satellite readers, this is the perfect vehicle to promote your company’s latest products and technologies. This is the ONLY e-Letter to provide you with a report containing full contact, lead generation information. The average Product Spotlight advertiser receives 24 leads per issue!
Issues Dates: Jan 7, Feb 4, Mar 4, Apr 1, May 6, Jun 3, Jul 1, Aug 5, Sep 2*, Oct 7, Nov 4, Dec 2
*September 2 will be the official SATELLITE edition of Product Spotlight
Price:
1x $1,600
4x $1,470
8x $1,300
12x $1,170
Audience Targeting Program
Efficient and effective four week comprehensive targeted marketing campaign providing leads and showing ROI!
Place your important marketing message in front of the right audience through our satellite portfolio and database of more than 70,000 contacts! How it works is easy as 1,2,3:
- Based on your criteria, we’ll build out your target segment.
- We use that segment to power your customized messaging through email and banner advertising.
- Those who engage with your messaging are redirected to your Partner Page on our site where they are enticed to download your gated asset, converting to a lead.
Lastly, we’ll prepare a Performance Analysis Report at the end of your campaign showing complete campaign data including leads.
Price:
$11,000
Looking for more?
We can create a program that digs deeper into your target audience and delivers a more comprehensive campaigns that increases engagement with your brand, creating more leads for your sales team. This is not an “off the shelf” offering, all packages and pricing are custom to the client. Contact Joe Milroy at jmilroy@accessintel.com or +1-215-439-1708 to get started.
Magazine and Newsletter Advertising
DAILY NEWSFEED ADVERTISING
Via Satellite’s Daily News Feed is the most accurate source for the daily events that shape the global satellite-enabled communications industry. This e-Letter delivered to over 54,464 subscribers daily, follows the industry and sorts through the news and developments keeping readers on top of all the market intelligence, regulatory changes and competition that affect their business. Note: Advertisement in the Daily News Feed is sold in a 10 week pack. This means your message is sent to over 2.5 million emails with more than a half million opens and between 500 and 1,000 click throughs!
Price: $11,645 (600 x 300 banner)
MONTHLY DIGITAL EDITION ADVERTISING
Reach the most engaged community of satellite professionals and maximize your sales and marketing by delivering your advertising message to more than 91,000 subscribers and qualified industry decision makers each month. No other competitive publication can come close to this!
In addition to those who receive the monthly edition directly in their inbox, Via Satellite also reaches more than 100,000 new readers each year through tradeshow distribution, social media shares and a comprehensive marketing campaign to continually grow our readership.
Pricing is dependent upon ad size and frequency. Click here to download the ad specs and pricing.
Contact Joe Milroy at jmilroy@accessintel.com or +1-215-439-1708 for more information.
Web Site Advertising
VIASATELLITE.COM ADVERTISING
ViaSatellite.com delivers actionable news and in-depth analysis of the market providing users with a comprehensive picture of the satellite landscape. Infinite scroll on the web site gives you more options for reaching your target audience and seamless integration of ads!
Advertising options and pricing:
- Leaderboard (970×90 or 970×250): $145 CPM
- Left Rail (180×150): $75 CPM
- Center Section (600×160, 600×300 or 728×90): $145 CPM
- Right Rail (300×250 or 300×600): $155 CPM
Contact Joe Milroy at jmilroy@accessintel.com or +1-215-439-1708 for more information.
Email Deployments
Targeted email deployments are the perfect way to communicate to a qualified audience. We make the process as easy as possible for you. All we need is:
- Your preferred demographics to create your target audience
- Preferred deployment date
- HMTL file for the email and subject line
Our team takes care of the rest! One week following deployment, we provide you with full analyticsfrom your deployment.
Price: $4,500 (per 5,000 recipients)
SATELLITE Show Daily
SATELLITE 2021 LEO Digital Forum: April 6 – 8
SATELLITE 2021 EMEA + Asia Digital Forum: May 18 – 20
SATELLITE 2021 Future Space Digital Forum: July 26 – 29
SATELLITE 2021 Conference and Exhibition: September 7 – 10
SATELLITE 2021 Digital Encore: September 27 – October 1
SATELLITE SHOW DAILY
As the official daily publication of record for SATELLITE Conference & Exhibition, Via Satellite’s Show Daily captures the breaking news, important issues, and newsworthy events that arise during this high-powered conference.
Written by Via Satellite’s seasoned and dedicated editorial staff, Via Satellite’s Show Daily is produced all four days of the SATELLITE Show in National Harbor, MD, plus a special 5th wrap-up edition distributed to our complete database.
Distribution at the In-person event:
- Distribution at Registration and other key points around the conference
- Strategically Placed Onsite Distribution
- Post Show Wrap-up Edition
- Digital edition format to 100k database, including all registrants for SATELLITE
Pricing (all 5 editions):
- Two Page Spread: $16,565
- Full Page: $10,395
- Half Page: $6,245
- Third Page: $4,835
- Quarter Page: $3,090
Deadlines:
- Ad space close: August 6
- Materials due: August 11
NEW FOR 2021 – DIGITAL FORUM SHOW DAILIES
SATELLITE 2021 augments the conversation and expands the reach with two new digital forums as part of the event, taking place prior to the in-person conference. Via Satellite’s Show Daily will feature comprehensive coverage of the sessions and discussions happening at the LEO Digital Forum, taking place online April 6 – 8, and the EMEA Digital Forum, taking place May 18 – 20. The Show Daily for each digital forum will deploy via email the week following each program.
Pricing (one low price for both editions):
- 970 x 600: $2,000
- 600 x 300: $1,400
*You must be an advertiser in the SATELLITE 2021 Show Daily in September in order to purchase space in the Show Dailies for the digital forums.
Deadlines:
- Ad space close:
- LEO Digital Forum Show Daily: March 31
- EMEA Digital Forum Show Daily: May 12
- Materials due:
- LEO Digital Forum Show Daily: April 5
- EMEA Digital Forum Show Daily: May 17
SATELLITE PROGRAM GUIDE
The Program Guide is your complete resource to SATELLITE 2021. The guide
includes a detailed conference schedule, exhibition hall floor plan, exhibitor list and company description, and much more.
*You must advertise in either the Show Daily or September issue to advertise in the Program Guide.
Distribution:
- Registration Bags
- Publication bins in registration area
- Publication bins on the exhibit area
Pricing:
- Two Page Spread: $3,730
- Full Page: $2,625
- Half Page: $1,785
Deadlines:
- Ad space close: August 6
- Materials due: August 11
Market Intelligence Reports
The Market Intelligence Report is an email survey we send out to our database which allows you to gather specific information on your brand, technology/service, competition, market trends and needs, and more. We then compile the survey data into a report for you which you can use to understand your market’s needs and demands, how familiar the market is with your company/ technology or to gather competitive information.
Our clients have used the Market Intelligence Report to measure the success of marketing campaigns, to create accurate messaging back to the market, launch new products and services and to develop thought leadership campaigns. Beat your competition to the punch and get the edge with this valuable data.
Price:
$9,500
Tech Focus Report
Via Satellite’s Tech Focus Report is a collaborated effort combining your company’s technical knowledge with the brand recognition of Via Satellite Magazine.
The Tech Focus Report gives your company the unique advantage of thought-leadership and high visibility. Paired with your display ad on the back cover, it’s a high-impact, multi-purpose sales, and marketing tool that can be used effectively in a variety of ways:
- As an insert in Via Satellite magazine
- For distribution at industry trade shows
- For your sales team to use as a leave-behind
- As a direct mail piece
- To post on your company’s Web site
How it works:
This full-color 4-page report focused on your products’ technical capabilities and/or applications provides your customers with the best understanding of your product offering. The front cover of the report will feature an image of your product or company logo, and the back cover will feature your display ad — all designed to reinforce your marketing message.
Package includes:
- 4-page report
- Half-page 4-color image of your product on the front cover
- Full-color display ad on the back cover
- PDF of Tech Focus Report
- 500 copies for your internal sales and marketing needs
- Trade show distribution available through Via Satellite
Price:
Digital Edition & Tradeshow Distribution: $12,500
Digital Edition Only: $8,000
Video Insight
Do you have a great video that is a must-see for potential and current customers? Are you looking for an effective distribution outlet for that video? Well, we have just the program for you! The Via Satellite Video Insight Program takes your content and leverages our reach in the industry to give you a positive return on your video investment.
The Via Satellite Video Insight Program places your video in front of the global Via Satellite market through a variety of methods including weekly and monthly promotion in Via Satellite’s e-newsletters.
Platinum Package: $5,250 per video
- Targeted exclusive e-mail blast to 5,000 emails promoting video
- Dedicated exclusive landing page for video
- Banner placement in high value top ad position on our site for 15,000 impressions
- Video hosted on homepage within Video section for one month
- Video hosted on Via Satellite Video Insight landing page on our site for one year
- Promotion on Via Satellite social media channels—Facebook, Twitter and LinkedIn
- SEO benefits of video being featured on ViaSatellite.com
Gold Package: $2,500 per video
- Banner placement in high-value ad position for 10,000 impressions
- Video hosted on homepage within Video section for one month
- Video hosted on Via Satellite Video Insight landing page for one year
- SEO benefits of video being featured on ViaSatellite.com
- Promotion of social media channels – Facebook, Twitter and LinkedIn for three weeks
Silver Package: $1,000 per video
- Video hosted on homepage within Video section for one month
- Video hosted on Via Satellite Video Insight landing page on our site for one year
- SEO benefits of video being featured on ViaSatellite.com
- Promotion of social media channels – Facebook, Twitter and LinkedIn for two weeks
Thursday Morning Conversation
Each Thursday, Via Satellite Editorial Director Mark Holmes kicks back for a casual conversation with top executives, fast-tracking young professionals and other all-stars in the satellite community. In addition to what’s happening the business of satellite, you’ll also find out what happens outside the office. Favorite TV show, first music concert, preferred late night snack – nothing is off the table during a Thursday Morning Conversation!
Branding Only: $2,950 per episode
Interview plus Branding: $5,000 per episode
Podcast Advertising
Produced by Via Satellite magazine, On Orbit is a bi-weekly podcast that provides in-depth information and discussion about the socio-economic value of space and satellite capabilities. This is your opportunity to share your company’s story to thousands of listeners. How it works:
- Purchase in 2 or 4 episode increments as the EXCLUSIVE advertiser
- Receive three 30 second host spoken advertisements per episode (for a total of 6 or 12 advertisements) — one advertisement at the beginning, middle, and end of each episode.
- Plus, your logo will appear on the dedicated email blast for the episode(s) as well as on the podcast landing page.
Price:
$2,950 (2 EPISODES)
$4,250 (4 EPISODES)
LOOKING FOR SOMETHING MORE CUSTOM?
You can reach the On Orbit audience through special episodes that tell your company’s story with your chosen executives and customers. You provide us the message you want to convey and who you want featured on the episodes. From there, we’ll work with you on the story arc and most compelling, interesting way to attract our listeners! Pricing is based on number of episodes, contact Joe Milroy at jmilroy@accessintel.com or +1-215-439-1708 for more information.
SATELLITE 2021 Promotion
Many facets of the satellite industry come together at SATELLITE 2021, and through advertising and promotion with Via Satellite, you can drive exposure for your company and push traffic to your booth on the show floor. We can build a comprehensive package for you from the opportunities listed below so you can maximize your exposure at the most important event for the satellite industry.
Via Satellite
- July Issue: The pre show issue giving readers a sneak peek of what they will experience at SATELLITE.
- September Issue: The BIG show issue covering the trends and strategies that can be expected at SATELLITE.
SATELLITE 2021
- Show Daily Digital Forums: SATELLITE 2021 kicks off in April with the LEO Digital Forum, followed by the EMEA + Asia Digital Forum in May and the Future Space Digital Forum in July, and Via’s Show Daily is the source for comprehensive coverage.
- Show Daily: One low price for all five editions – four days of the event plus a bonus post-show wrap up edition.
- Program Guide: Includes event schedule, sessions and other event information, and is distributed in the registration bags and publication bins. A “must have” for all event attendees.
- Downlink Newsletter: Your source for insider information on the event. Each edition delivers the latest information including updates on the sessions, exhibits and sponsorship opportunities, and relevant news and trends within the market.
- Sponsored Video Interview: One-on-one video interview with an editor of Via Satellite right on the show floor in our News Studio! Great opportunity to discuss a new product launch, technology or service you provide, and the advantages your organization offers.
Email and Advertising
- Daily Newsfeed: Our daily e-newsletter, which is distributed to more than 54,000 email addresses, is sold in 10-week packs so your message is out in the market every day for 10 consecutive weeks.
- Email: We can deploy your email to a targeted list of buyers for your products and services, and invite them to your booth at the show.
- Product Spotlight: A SATELLITE edition of the Product Spotlight Email will be deployed on September 2 ahead of SATELLITE 2021 to help you drive awareness for your product, technology and booth.
- Banner ads on ViaSatellite.com and SATShow.com: Banner inventory sells out fast leading into the show, so don’t wait to secure your space. Please inquire to discuss available positions and opportunities.
Via Satellite Membership
In 2021, we’re announcing Via Satellite Membership, to better connect our community and deliver content designed to keep our members a step ahead of the competition. Corporate pricing is available so that all of your employees can take advantage from membership. Benefits include analysis and overview of the quarterly financials, round-up of the latest announcements and news from satellite operators, access to digital content, discounts on SATELLITE, and more. Click here to view all membership tiers, benefits and pricing.
Our Community Trusts Via Satellite to Deliver
The Net Promoter Score (NPS) is a customer loyalty metric used to gauge customer loyalty and satisfaction. ViaSatellite.com is very proud to share our Net Promoter Score of 47. Our high NPS means we are trusted by our readers and they are loyal to our brand, consistently returning to ViaSatellite.com for their news. As an advertiser, you will align your company with a loyal, trusted brand in the marketplace, and will have the opportunity to get your own brand in front of customers multiple times, more effectively driving home your message.
Buyers You’ll Connect With
Ready to discuss placing your message in front of our audience? Contact Us! Here’s just a small sample of who we engage with:
Events & Audience Engagement
What truly sets the Via Satellite portfolio apart is the depth in which we engage government, commercial markets and C-Suite involved in the purchase, implementation and use of satellite technology across so many verticals.
More than just a magazine!
Meet The Team
The top magazine in space and satellite is put together by the industry’s top team. With a combined experience of more than 50 years working in the satellite business, they have the knowledge and connections to bring you breaking news and unforgettable events.
Tel: 215-489-0585
jmilroy@accessintel.com
Mark Holmes has a multi-faceted role for the Satellite Group at Access Intelligence, putting him at the leading edge of both events and digital content/platforms. Mark has been an integral part of Via Satellite for the past 13 years, and has held the Editorial Director role for many years. As Editorial Director, Mark is directly responsible for driving the content and news that Via covers, making it the satellite and connectivity industry’s most respected and read satellite content. He has interviewed some of the biggest names in the business, including exclusive interviews with Jeff Bezos and Sir Richard Branson. Over the last few years, Mark has sat at the helm of the launch of two new major events – The Global Connected Aircraft Summit and CyberSat Summit – and has played a key role in developing the conference program for the world’s largest global satellite trade show, SATELLITE. An accomplished public speaker, Mark has graced stages in Washington, Moscow, Singapore, and London among others, and has frequently moderated some of the most attended panels in satellite. Mark has been at Access Intelligence almost two decades, working on a variety of titles in telecom, broadband, digital TV, and satellite. Outside of work, Mark is a keen tennis player, a collector of watches from new and up-and-coming watch brands, and has a liking for international dramas and movies.
Rachel Jewett joined the Via Satellite team as assistant managing editor in 2019. She reports on industry news and manages and edits Via Satellite magazine. Rachel also writes Via Satellite’s daily news feed, runs its social media and updates the website. In addition, she co-produces the On Orbit podcast. Rachel was previously a news editor for former commuter daily The Washington Post Express, where she edited for the Nation and World section, along with writing and editing human interest news about the D.C. area. She is from Cincinnati, and moved to D.C. to intern as a producer for The Washington Post’s Select news app. She is an alum of the Dow Jones News Fund program and interned at the New York Times as a copy editor on the Arts desk in 2015. She has also worked as a copy editor at CityBeat, Cincinnati’s alt weekly. Rachel has a degree in journalism from Ball State University. Outside of work, Rachel enjoys exploring nature, listening to podcasts, checking out local restaurants and trying new recipes at home. Contact Rachel with news and tips about the satellite industry, or to contribute to Via Satellite, at rjewett@accessintel.com.
Isabel Burnham joined Access Intelligence in 2016 as a Marketing Coordinator for the SATELLITE Conference & Exhibition. During her time at AI, Isabel has directed marketing campaigns for SATELLITE, OilComm Conference & Exposition, DC5G Conference and Via Satellite Magazine. Now as Senior Marketing Manager for the Satellite Group, Isabel is responsible for the overall marketing strategy and execution for all group products and works closely with content, editorial, sales and operations.
Prior to joining Access Intelligence, Isabel studied Film & Television and History at University of Vermont, and started her marketing career at the non-profit organization Norman Bird Sanctuary, and luxury boat-builder Hinckley Yachts. Isabel lives in Rhode Island with her husband Sebastian, son Zephyr, and puppy Mabel, and enjoys spending as much time by the ocean as possible.